What to Put on the Back of a Business Card
Table of Contents
In the digital age, where information can be easily exchanged through smartphones and online platforms, business cards might seem like an outdated relic of the past. However, they remain a valuable tool for networking and making memorable connections in the business world.
While most people focus on the design and content of the front side of their business cards, the back side often gets overlooked. Having a creative logo at the back of a business card is essential. So choose our logo design services Chicago. Because it sets you apart from the competition and leaves a memorable impression. It reflects your personality, brand, and professionalism, making your card more engaging and shareable.
A well-designed backside sparks curiosity, acts as a conversation starter, and showcases your expertise, ultimately making it a powerful networking tool that leaves a lasting impact on recipients. Utilizing the back of a business card effectively can provide additional value and create a cohesive and memorable business card. In this blog, we’ll explore the key elements and creative ideas to consider when deciding what to put on the back of a business card.
Naturally, the back of a business card should complement the front and not overshadow it. Therefore, it’s essential to include necessary contact information on the backside, especially if there isn’t enough space on the front. This information should consist of your name, job title, company name, phone number, and email address. You can also add your company’s physical address or a link to your website.
Social Media Profiles
Including social media profiles on the back of your business card is an excellent way to encourage people to connect with you further. You can add icons or QR codes that lead to your LinkedIn, Twitter, Instagram, or other relevant profiles. This allows recipients to engage with you on different platforms, increasing your chances of maintaining an ongoing professional relationship.
Tagline or Elevator Pitch
A well-crafted tagline or elevator pitch can make a powerful impact on the back of a business card. It should be a concise statement that reflects your personal brand or your company’s mission. A clever tagline can leave a memorable impression and provide recipients with an immediate sense of what you or your business represent.
Including a professional headshot on the back of your business card adds a personal touch and helps people remember your face. This is particularly beneficial for individuals in fields that rely heavily on personal relationships, such as real estate, sales, or consulting.
Portfolio or Product Showcase
If you are a creative professional or a business selling products, showcasing your work on the back of your business card can be incredibly effective. Use the space to display a small selection of your best work or feature a single standout product. This not only showcases your abilities but also acts as a conversation starter, making it easier for potential clients to engage with your services.
Testimonials or Client Quotes
Adding a few testimonials or client quotes on the back of your business card can build credibility and trust. Positive feedback from satisfied clients can validate your skills and make a strong impression on potential customers.
Including a call-to-action on the back of your business card can guide recipients on the next steps to engage with you. It could be as simple as encouraging them to visit your website, book a consultation, or join your mailing list.
QR Codes and Short URLs
QR codes and short URLs are powerful tools for driving traffic to specific web pages, making them valuable. You can use them on the back of your business card to direct people to your portfolio, a promotional offer, a landing page, or any other relevant content related to your logo design services. This allows potential clients to easily access more information about your work and offerings, increasing the chances of turning prospects into satisfied customers.
Industry Tips or Trivia
Adding industry-related tips, fun facts, or trivia on the back of your business card can make it unique and interesting. This will make the card more likely to be kept and shared, extending your reach to potential clients beyond the initial recipient.
Calendar or Appointment Space
Designing the back of your business card with a small calendar or appointment space can be useful for clients. They can use it to jot down important dates or schedule a meeting with you, making your card a practical tool they’ll want to keep on hand.
Special Offers or Discounts
If applicable to your business, consider adding special offers, discounts, or promo codes on the back of your business card. This can be an effective way to entice potential customers to reach out or visit your website.
Custom Artwork or Designs
Adding custom artwork or designs to the back of your business card can make it stand out and reflect your brand’s personality. Whether it’s an illustration, a pattern, or a creative design, it can make your card more visually appealing, leaving a strong impression on recipients and setting you apart from the competition. Graphic designer benefits from this, as it showcases their talent and creativity, providing a powerful representation of their capabilities to potential clients.
Languages or Translation
If you often interact with international clients or customers who speak different languages, consider printing key information on the back of your business card in multiple languages. This demonstrates cultural awareness and makes it easier for recipients to understand your offerings.
QR Code for Contact Information
Instead of cluttering the back of your business card with contact details, you can include a QR code that stores all your contact information. This saves space and makes it easier for people to add your details to their contacts quickly.
White Space for Notes
Leaving some white space on the back of your business card allows recipients to jot down notes about your meeting or discussion. This can be particularly helpful if you attend conferences or networking events, where individuals meet numerous people in a short amount of time.
In conclusion, the business card back side offers valuable real estate that should not be overlooked. It’s an opportunity to enhance your professional image, provide additional information, and create a lasting impression on potential clients or business partners.
By carefully considering what to put on the back of your business card, you can maximize its impact and turn it into a powerful networking tool. Remember to strike a balance between creativity and professionalism, and ensure that the back complements the front to create a cohesive and memorable business card.
However, Branding Agency Chicago is always at your service, if you need a business card design service.