Landing Page Vs Website: A Comprehensive Guide

Are you curious about the difference between a landing page vs. website?

Many small businesses are still determining whether building an online presence requires a landing page or a full-fledged website. Making the incorrect decision could make it difficult for you to expand your clientele and build your company.

To help you choose which is best for your online appearance, we’ll explain the difference between a landing page and a website in this post.

What Is a Landing Page?

The primary purpose of a landing page is to inform and persuade users to take advantage of an offer, which could be a free trial, eBook, or voucher.

Even though it is linked to the Website, it typically lacks navigation buttons and other links in favor of highlighting crucial components that are conversion-focused.

A landing page’s primary goal is to generate leads or sales.

A landing page includes:

  • Describes a particular deal, item, or service
  • Typically lacks a navigation menu
  • It makes use of a form so that users can become leads and claim the discount

What Is a Website?

A collection of linked pages with information about your company makes up your website. Business websites often include an overview of the company’s mission, values, and range of goods and services.

Additionally, it might have specialized pages like a forum, log-in page, company blog, or a specific feature. A website’s primary objective is to provide users with access to a service or to describe and explain your company or organization.

A website includes:

  • Please describe your company, its goods, and its services
  • It makes use of multiple pages that are linked by navigation menus
  • It might offer a feature or service like research access, customer support, or online ordering

You should see web design companies like Chicago web design, which creates both websites and landing pages for your business’s online presence.

Landing Page vs. Website

WebsiteLanding Page
No. of pagesMaximum fiver and moreA single page and involved thank you page
FunctionalityMay hold multiple modules and functionsTypically, only has text, images, and a form
InformationAll info customers need to knowInfo about a specific item or offer
purposeTo clarify or present the organizationTo retail or capture leads
navigationAll pages are reachableLimited type of navigation

What is the difference between a landing page and a website?

There are some key differences b/w a landing page and a website:


Websites emphasize the investigation of every facet of an organization’s virtual footprint. A website can be used, for instance, to present a business’s narrative, explain a good or service, enhance search engine optimization efforts, and engage visitors with mission and values declarations.

A landing page can help you achieve the objectives of a particular marketing campaign or call to action. Its goal is to use persuasion to convert customers.


With a landing page, the owner can personalize the experience of a visitor. Through targeted market segmentation, the proprietor of this type of page can draw in different customers by showcasing a specific promotion or price.

A website’s general design is typically intended to appeal to a broader range of users. Users of a website always see the same pages as other users with minimal built-in customization.

However, businesses that want to create a more customized and engaging online presence can get help from web development companies like Web Development Agency Chicago and some others that you like.

Target Audience

A customized landing page permits you to target a specific audience. For example, an online shoe seller can make landing pages for men’s sneakers, women’s sneakers, and children’s sneakers or break them down more by brand, cost, or style.

Websites appeal to a broader audience and are valuable to new or habitual customers, so emails are often generic and lead to other fragments of a website for more exploration.

They notify and direct traffic, primarily since it can be challenging to appreciate the unique goal of
each visitor.

Conversion Rate

It Depends upon the strategies you implement; you may see advanced conversion rates for one landing page than the other webpage on your Website.

The number of email sign-ups you get may be the maximum on a landing page because its only purpose is to maximize conversions.

You can plan the pages of your website as a whole to help as more useful or informative material.


The purpose of a website is exploration; it provides the user with more options while navigating through tabs or menu drop-downs. Customers may be sent to a single vote on a landing page, which offers fewer options.

When a visitor sees a landing page, for instance, they could feel forced to click on a prominent call-to-action button that reads, “Buy Now” or “Sign Up Today.”

Conversion Strategies: Landing Page vs. Webpage

The discussion over landing pages and web pages in online business is constant. Landing pages are mainly used for lead generation or sales conversion, with a clear call to action and minimal design, leading to higher conversion rates.

On the other hand, webpages are part of a more extensive website, which can be similarly effective if designed with a clear call to action and minimal distractions.

The choice between these tools depends on the business and campaign goals, with the best tactic requiring careful consideration of specific goals and target audience.

Landing Page vs Website – Which One to Choose?

A lot of beginners need help deciding whether to generate a landing page or a website.

The response will vary depending on your requirements.

Suppose you want to introduce a product quickly, establish online attendance for your business, or get registrations from an upcoming event. In that case, a landing page is a reckless and easy option.

However, if you want to generate an online audience that spans multiple pages, start a blog, create an online store, and more, then it naturally makes sense to develop a website instead.

If you are not sure, then WordPress is good news. That platform is very flexible, so you can permanently alter your mind later.

For example, you can change a landing page into a complete website as your business grows. This adaptability is crucial in the dynamic world of performance marketing vs brand marketing.

Similarly, you can design a WordPress website and then build stand-alone landing pages for definite movements.

Landing Page Vs Website – What Do You Need to Create Them?

Setting up a domain name and hosting are necessary for creating landing pages and websites.

The URL you punch in to access a website is called a domain name, and the server that houses the files and data for the landing page or Website is known as hosting.

Contritely, these can both be expensive, particularly for small or startup companies. It is a good idea to get a domain name and hosting plan from the same firm for your Website and keep an eye out for special offers, such as a first-year price reduction.

However, you should be aware of several important distinctions between making a landing page and a website.

Setting Up Landing Pages

Use a content management system (CMS) like WordPress to construct landing pages. With the help of these tools, you can quickly develop a project by following their comprehensive instructions.

You can select a landing page template and name in a page builder. You have the option of choosing an already-made design or starting from scratch with a blank template and customizing your design. Prior to adding your content and other page features, you must also set up keyword terms.

It’s simple to link landing pages to an e-marketing provider or add other links and references in order to gather users’ email addresses. Just publish the page after you’re finished editing it.

It can serve as your domain’s homepage, or you can design unique landing pages for each of your domain names.

Websites and Landing Pages Can Be Made with WordPress

Websites and landing pages serve as crucial digital touchpoints for businesses and individuals alike, and WordPress stands out as a versatile platform for creating these online assets.

With its user-friendly interface and extensive library of themes and plugins, WordPress empowers users to build professional-looking websites and landing pages without the need for extensive coding knowledge.

Users can easily customize the layout, design, and functionality to suit their specific needs and preferences, ensuring a unique and effective online presence.

Whether it’s for a corporate website, a personal blog, or a product-specific landing page, WordPress provides a reliable and accessible solution for creating and managing online content.

Make Landing Pages Using Various Domain Names

A website may have several landing pages, as you may know, and these pages may be made under the same domain name or several domain names. This is especially helpful if you wish to enter new markets or provide content for various geographical areas.

Although it might sound complicated, confident landing page builders have domain mapping built in, so you can make landing pages and link them to any domain name you want.

Final Thoughts

We can see from the comparison that websites and landing pages each have advantages of their own. Which landing page or website page is better depends on the ultimate objective of the marketer.

The Website is the most excellent choice if you want to boost your online presence and make it simpler for clients to look through your offerings. A landing page is a superior option for marketing campaigns that are more specifically targeted and for generating high-quality leads.