Do you Know?
It is a common perception that “logo” and “branding” are the same terms. Frequently, these two terms are even used as synonyms. Although they are closely related and must make an effort together consistently, they are very different from each other.
Also, sometimes, the professionals of graphic design agency Chicago need clarification on these two terms. They create both unique Logo that stands out in the market as well as a comprehensive branding strategy that shapes the overall perception of the company in the minds of its customers.
We will explain the difference between brand and Logo in the following content.
Keep reading!
What Is A Logo?
A logo is a recognizable graphic symbol that identifies a company, product, or entity, distinguishing it in a competitive world. It combines typography, graphics, and colors, forming a brand’s visual identity.
For example, the CHANEL logo
CHANEL’s Logo is one of the most well-known logos among luxury brands. It is formed of two opposite-facing and interlacing C’s and the word CHANEL printed in all caps.
Occasionally, the brand uses the two C’s distinctly (on some product wrapping, for example) or just the “CHANEL” part (on the website, for example). As such, there is a multi-use use of the Logo across dissimilar channels.
What Is A Brand?
A brand is an image people associate with a company’s products, services, and activities, triggered by physical and emotional cues from touchpoints like name, Logo, products, visual identity, staff, and advertising.
For example, the CHANEL brand
Your mind may invoke specific pictures and feelings after viewing the Logo, mainly if you are somewhat familiar with the brand. These resemble the picture collage shown above.
Some may have a feeling of refinement and luxury, remember the brand’s creator as a style icon, think of the items (accessories, clothing, makeup), French haute couture, the exorbitant costs, or the in-store atmosphere.
Everybody will have a different experience and impression. Nonetheless, the general public should have a very comparable perception of the brand overall due to CHANEL’s branding strategy.
What Is The Difference Between a Logo And a Brand?
A logo is only a named graphic element. It is a portion of a brand that is utilized in graphic messaging.
A brand is everything that embodies a company and lends significance to its Logo, both material and immaterial.
Creating a logo is called logo design, but branding involves building a whole brand. This is the primary distinction between the two terms.
In contrast to branding, this procedure is far shorter.
To elaborate on the branding process, businesses use it to make sure that consumers can recognize their goods and services immediately. They want to outperform their rivals in branding by turning the recognition into sales.
Before this branding plan can be implemented, it needs to be launched, which involves creating a logo.
The ingredients essential to creating a brand strategy are the following:
Brand Description Brand definition: principles and objectives:
- Media & Promotion: radio, television, internet, etc.
- Brand identity, including name, tone, and logo design
- Product and packaging design
- Partnerships and Sponsoring
- Workspace experience and management style
- In-store experiences
- Pricing strategy
Logo vs. Brand
| Logo | Brand | |
|---|---|---|
| Definition | A logo is a visual representation of a brand, serving as a shortcut to the brand’s trademark. | A brand is the foundation of a company, consisting of both tangible and intangible aspects that represent the organization. |
| Components | Logos are visual representations of a company’s brand, often incorporating both written and visual elements. | Brands are a set of consumer perceptions, feelings, and ideas about a particular company. |
| Impact | A logo alone is not your brand; your logo design is only one part of your brand identity. | Brands cannot be instantaneously established; they must maintain consistency, project a consistent appearance, and maintain audience trust to earn their reputation. |
Brand vs Logo: Which Comes First?
Professionals would say that branding comes first when it comes to this subject. This is due to the fact that branding is essentially the phrase used to refer to the entire process of creating a brand for your business.
As was previously discussed, there are several components to branding, one of which is logo design.
To put it another way, branding comes first because a brand exists independently of a logo. The construction of the Logo is influenced by everything related to the branding process.
Think of your Logo as the tip of an iceberg floating above the ocean; the remainder of the iceberg, which is beneath the water, is your brand. They are somewhat interconnected but need to be more interchangeable. Similarly, Ui vs. Ux are related but different aspects of design.”
Brand vs Logo: Which Matters More?
A company’s brand serves as its cornerstone, and its Logo serves as a visual shortcut to its trademark. When marketing and promoting a consistent image and voice, a robust branding system and a logo identity system are essential, but a brand speaks for itself.
The success of a corporation ultimately depends on the perceptions that the public has about it and its offerings. There is proof of this all over social media. Because of their reputation, image, and political stance, brands are frequently boycotted.
A good logo identity is only as powerful as the combination of its distinctness, articulation of the broader brand voice, and clear definition. You may think of the logo identity as the protrusion on the iceberg.
The bulk of the mass is made out of the iceberg itself, with the graphic elements above the waterline serving as a marketing community’s representation of the Logo.
Future Trends In Logo And Branding
In 2024, logo trends will continue with simple shapes and geometry, tall logos for mobile devices, natural patterns and textures due to environmental awareness, and vintage-style trademark logos.
Designers will use bright colors, high-contrast gamma, and minimalism to convey brand personality. The demand for classic materials in graphic design has grown since COVID-19, making vintage-style trademark logos suitable for large, small, or medium-sized businesses.
Additionally, Vintage-style logos generate a comeback, and Chicago logo design services are ready for this trend. These changes are shaping how logos are created, making it an exciting time for both trades and inventors.